Emily Rose Gets It Right.

I get happy when I come across a company who “gets it”; one that understands their products, their customers and then markets the company honestly and authentically. I love watching such a company succeed. Here’s an example for you.

Emily Rose at www.dollsclothes-emilyrose.com

I first discovered this company 2 years ago while searching for American Girl doll clothes for my daughter. Emily Rose came up just below AmericanGirl.com in my search. Nice SEO job. The site itself was clean, easy to navigate, lots of detailed photos of the clothes, customer reviews and icons indicating it was a trust worthy site. Two of my biggest concerns were addressed up front.

1. Are the clothes high quality and stylish? Why yes they are and here are detailed photos for you along with customer reviews.

2. Are the clothes too expensive? No, they aren’t. Here is the retail price and here is the Emily Rose price. Of course, I had done some price comparisons and realized I was getting a good deal, but the visualization helped excite me.

So I purchased clothes from Emily Rose. Next I found out their customer service was excellent and they exceed my expectations. Each outfit came neatly folded in tissue paper, inside a custom Emily Rose box. Even the pair of jeans and a t-shirt it arrived as if it were a special gift.

I’ve watched the company grow and succeed as they continue to hit the mark with all their marketing efforts. They’ve added a Facebook page where they engage customers and have expanded the business model to include home parties with the heartfelt wish that other moms can work from home. Free trading cards arrive with each outfit and include the beginning of a story to get girls excited about imaginary play. Now a blog is in the works which will no doubt speak directly to customer interests. Each time they introduce a new aspect of the company it always feels right. Because they understand their customers, reach out and engage those customers and continue to deliver beyond expectations.

Would you like to see an example of how Emily Rose gets it right? Check out this dress

https://www.dollsclothes-emilyrose.com /ProductDetails.asp?ProductCode=INS815

I love this dress. My daughter loves this dress. It’s medieval fantasy fun. When I got the dress I couldn’t help but wish I had one just like it. Seriously. I was a little girl again myself, dreaming of knights and castles. And this isn’t some slopped together, fall apart in a week play thing. It’s unbelievably well made, as if it was expected clumsy little hands would be pulling it on and off. And remember the detailed photos I mentioned earlier. Use the zoom feature, the dress looks exactly like that in person.

I’m going to continue to be loyal customer of Emily Rose because they’ve given me every reason to be and no reasons not to be. They provide great products at reasonable prices and continue to add value with contests, free trading cards and other items of interest to doll owners. They keep me engaged by posting specials and updates to Facebook. As far as I can tell this is not a huge company. It started with one woman with a passion who is transferring her passion to others. It’s obvious in how she runs her company and engages her customers. Bravo.